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Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding

Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing b...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Scheidt, Stefan, Gelhard, Carsten, Henseler, Jörg
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7433337/
https://ncbi.nlm.nih.gov/pubmed/32849068
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01809
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