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Personal Branding: Interdisciplinary Systematic Review and Research Agenda
Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries. This paper posits that...
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| Publicado no: | Front Psychol |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6258780/ https://ncbi.nlm.nih.gov/pubmed/30519202 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2018.02238 |
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