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Research of brand personality concept in marketing
Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiates a brand on the market. The main objective of thi...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2013-01-01
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| Colecção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711302149S.pdf |
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