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How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study

Previous studies have shown equivocal results about whether atypical or unusual events, compared with typical ones, facilitate or inhibit memory. We suspect that the indefinite findings could be partly due to the recall task used in these studies, as the participants might have used inference instea...

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Veröffentlicht in:Front Psychol
Hauptverfasser: Lo, Shih-Yu, King, Jung-Tai, Lin, Chin-Teng
Format: Artigo
Sprache:Inglês
Veröffentlicht: Frontiers Media S.A. 2020
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7381247/
https://ncbi.nlm.nih.gov/pubmed/32765363
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01580
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