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How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study

Previous studies have shown equivocal results about whether atypical or unusual events, compared with typical ones, facilitate or inhibit memory. We suspect that the indefinite findings could be partly due to the recall task used in these studies, as the participants might have used inference instea...

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Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Front Psychol
Egile Nagusiak: Lo, Shih-Yu, King, Jung-Tai, Lin, Chin-Teng
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Media S.A. 2020
Gaiak:
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC7381247/
https://ncbi.nlm.nih.gov/pubmed/32765363
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01580
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