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Differential Effects of Monetary and Social Rewards on Product Online Rating Decisions in E-Commerce in China

Humans can change their behaviors to obtain environmental rewards (e.g., money, food, and sex). However, our knowledge regarding how rewards affect human behaviors by priming and whether there are differences among types of rewards is limited. This study focused on whether monetary and social reward...

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Dades bibliogràfiques
Publicat a:Front Psychol
Autors principals: Wang, Cuicui, Fu, Weizhong, Jin, Jia, Shang, Qian, Luo, Xuan, Zhang, Xin
Format: Artigo
Idioma:Inglês
Publicat: Frontiers Media S.A. 2020
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7362955/
https://ncbi.nlm.nih.gov/pubmed/32733323
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01440
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