Differential Effects of Monetary and Social Rewards on Product Online Rating Decisions in E-Commerce in China

Humans can change their behaviors to obtain environmental rewards (e.g., money, food, and sex). However, our knowledge regarding how rewards affect human behaviors by priming and whether there are differences among types of rewards is limited. This study focused on whether monetary and social reward...

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Vydáno v:Front Psychol
Hlavní autoři: Wang, Cuicui, Fu, Weizhong, Jin, Jia, Shang, Qian, Luo, Xuan, Zhang, Xin
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Media S.A. 2020
Témata:
Psychology
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7362955/
https://ncbi.nlm.nih.gov/pubmed/32733323
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01440
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