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Differential Effects of Monetary and Social Rewards on Product Online Rating Decisions in E-Commerce in China

Humans can change their behaviors to obtain environmental rewards (e.g., money, food, and sex). However, our knowledge regarding how rewards affect human behaviors by priming and whether there are differences among types of rewards is limited. This study focused on whether monetary and social reward...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Wang, Cuicui, Fu, Weizhong, Jin, Jia, Shang, Qian, Luo, Xuan, Zhang, Xin
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7362955/
https://ncbi.nlm.nih.gov/pubmed/32733323
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01440
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