Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers’ purchase decision-making process, the determinant components of social commerce purchase in...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Lăzăroiu, George, Neguriţă, Octav, Grecu, Iulia, Grecu, Gheorghe, Mitran, Paula Cornelia
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2020
Assuntos:
Psychology
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7244253/
https://ncbi.nlm.nih.gov/pubmed/32499740
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.00890
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