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Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions
This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers’ purchase decision-making process, the determinant components of social commerce purchase in...
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| 出版年: | Front Psychol |
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| 主要な著者: | , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Frontiers Media S.A.
2020
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7244253/ https://ncbi.nlm.nih.gov/pubmed/32499740 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.00890 |
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