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Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior

The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. T...

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Vydáno v:Int J Psychol Res (Medellin)
Hlavní autoři: Muñoz, Yaromir, López-Gallego, Francisco, Arias-Salazar, Alejandro, Serna-Rodríguez, Maribel
Médium: Artigo
Jazyk:Inglês
Vydáno: Facultad de Psicología. Universidad de San Buenaventura, Medellín 2019
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7110167/
https://ncbi.nlm.nih.gov/pubmed/32612788
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.21500/20112084.4089
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