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Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior

The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. T...

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Bibliografiske detaljer
Udgivet i:Int J Psychol Res (Medellin)
Main Authors: Muñoz, Yaromir, López-Gallego, Francisco, Arias-Salazar, Alejandro, Serna-Rodríguez, Maribel
Format: Artigo
Sprog:Inglês
Udgivet: Facultad de Psicología. Universidad de San Buenaventura, Medellín 2019
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7110167/
https://ncbi.nlm.nih.gov/pubmed/32612788
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.21500/20112084.4089
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