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The Art of Influencing Consumer Choices: A Reflection on Recent Advances in Decision Neuroscience
In recent years, our knowledge concerning the neurobiology of choice has increased tremendously. Research in the field of decision-making has identified important brain mechanisms by which a representation of the subjective value of an option is built based on previous experience, retrieved and comp...
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| 出版年: | Front Psychol |
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| 主要な著者: | , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Frontiers Media S.A.
2020
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6985540/ https://ncbi.nlm.nih.gov/pubmed/32038387 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.03009 |
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