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The Art of Influencing Consumer Choices: A Reflection on Recent Advances in Decision Neuroscience

In recent years, our knowledge concerning the neurobiology of choice has increased tremendously. Research in the field of decision-making has identified important brain mechanisms by which a representation of the subjective value of an option is built based on previous experience, retrieved and comp...

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Bibliografiset tiedot
Julkaisussa:Front Psychol
Päätekijät: Bault, Nadège, Rusconi, Elena
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Frontiers Media S.A. 2020
Aiheet:
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC6985540/
https://ncbi.nlm.nih.gov/pubmed/32038387
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.03009
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