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The Neuroscience of Consumer Choice
We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the s...
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| Publicat a: | Curr Opin Behav Sci |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2015
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4671287/ https://ncbi.nlm.nih.gov/pubmed/26665152 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cobeha.2015.09.005 |
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