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The Neuroscience of Consumer Choice
We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the s...
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| Published in: | Curr Opin Behav Sci |
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| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4671287/ https://ncbi.nlm.nih.gov/pubmed/26665152 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cobeha.2015.09.005 |
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