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Self-Affirmation Moderates Self-Congruency Effect in Health Messaging
Previous research found that health risk messages framed to be congruent with people’s independent or interdependent self-construal were not consistently more effective than incongruent messages. We argue that people potentially process the self-construal congruent health risk messages in a biased m...
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| Yayımlandı: | Health Commun |
|---|---|
| Asıl Yazarlar: | , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
2019
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6942231/ https://ncbi.nlm.nih.gov/pubmed/31269824 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2019.1636338 |
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