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Approach/Avoidance Motivation, Message Framing, and Health Behavior: Understanding the Congruency Effect
Health messages framed to be congruent with individuals' approach/avoidance motivations have been found to be more effective in promoting health behaviors than health messages incongruent with approach/avoidance motivations. This study examines the processes underlying this congruency effect. P...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
2006
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2600530/ https://ncbi.nlm.nih.gov/pubmed/19079797 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11031-006-9001-5 |
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