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Approach/Avoidance Motivation, Message Framing, and Health Behavior: Understanding the Congruency Effect

Health messages framed to be congruent with individuals' approach/avoidance motivations have been found to be more effective in promoting health behaviors than health messages incongruent with approach/avoidance motivations. This study examines the processes underlying this congruency effect. P...

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Detalhes bibliográficos
Main Authors: Sherman, David K., Mann, Traci, Updegraff, John A.
Formato: Artigo
Idioma:Inglês
Publicado em: 2006
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2600530/
https://ncbi.nlm.nih.gov/pubmed/19079797
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11031-006-9001-5
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