Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective

Introduction: It is acknowledged that leading pharmaceutical companies lately spend more on marketing than they are investing in research and technology development. Romania registers one of the largest market growths in the pharmaceutical industry from Central and Eastern Europe, and it is one of t...

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Bibliographic Details
Published in:Rom J Ophthalmol
Main Authors: Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana Raluca
Format: Artigo
Language:Inglês
Published: Romanian Society of Ophthalmology 2019
Subjects:
Case Reports
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6820488/
https://ncbi.nlm.nih.gov/pubmed/31687635
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