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Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective

Introduction: It is acknowledged that leading pharmaceutical companies lately spend more on marketing than they are investing in research and technology development. Romania registers one of the largest market growths in the pharmaceutical industry from Central and Eastern Europe, and it is one of t...

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Dettagli Bibliografici
Pubblicato in:Rom J Ophthalmol
Autori principali: Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana Raluca
Natura: Artigo
Lingua:Inglês
Pubblicazione: Romanian Society of Ophthalmology 2019
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6820488/
https://ncbi.nlm.nih.gov/pubmed/31687635
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