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Increased Preference and Value of Consumer Products by Attentional Selection

It is usually assumed that individuals base their preferences for products or other items on the utility or value associated with the items. However, there is evidence that the attentional selection of an item alone already modulates the preference for that item. This has been shown, for instance, i...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Makarina, Nadiia, Hübner, Ronald, Florack, Arnd
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6773872/
https://ncbi.nlm.nih.gov/pubmed/31607976
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.02086
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