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Investigating Consumer Preferences for Production Process Labeling Using Visual Attention Data

A second-price auction with eye movement recordings was used to investigate consumer preferences for labels disclosing the presence and absence of specific types of insecticides and to explore the relationship between visual attention and consumer purchasing behaviors. Findings contribute to the lit...

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Detalhes bibliográficos
Publicado no:Behav Sci (Basel)
Main Authors: Wei, Xuan, Khachatryan, Hayk, Rihn, Alicia L.
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6680411/
https://ncbi.nlm.nih.gov/pubmed/31266236
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/bs9070071
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