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Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments

Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting hum...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Palcu, Johanna, Sudkamp, Jennifer, Florack, Arnd
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5454066/
https://ncbi.nlm.nih.gov/pubmed/28626436
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.00881
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