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An EEG Study on Emotional Intelligence and Advertising Message Effectiveness
Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain res...
Guardado en:
| Publicado en: | Behav Sci (Basel) |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
MDPI
2019
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6721432/ https://ncbi.nlm.nih.gov/pubmed/31443219 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/bs9080088 |
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