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An EEG Study on Emotional Intelligence and Advertising Message Effectiveness
Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain res...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | Behav Sci (Basel) |
|---|---|
| Prif Awduron: | , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
MDPI
2019
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| Pynciau: | |
| Mynediad Ar-lein: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6721432/ https://ncbi.nlm.nih.gov/pubmed/31443219 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/bs9080088 |
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