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Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness
This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘cha...
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| Publicado no: | Behav Sci (Basel) |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6523507/ https://ncbi.nlm.nih.gov/pubmed/31003529 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/bs9040042 |
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