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Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement
By integrating the temporal discounting perspective, according to which the value of rewards is progressively discounted as a function of delay, and the Behavioral Perspective Model (BPM), according to which the purchase of products can produce utilitarian (directly obtained from use) and informatio...
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| Publicat a: | Behav Anal |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer International Publishing
2017
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701233/ https://ncbi.nlm.nih.gov/pubmed/31976958 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0109-6 |
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