Načítá se...
Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement
By integrating the temporal discounting perspective, according to which the value of rewards is progressively discounted as a function of delay, and the Behavioral Perspective Model (BPM), according to which the purchase of products can produce utilitarian (directly obtained from use) and informatio...
Uloženo v:
| Vydáno v: | Behav Anal |
|---|---|
| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Springer International Publishing
2017
|
| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701233/ https://ncbi.nlm.nih.gov/pubmed/31976958 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0109-6 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|