Učitavanje...
A dynamic discount pricing strategy for viral marketing
Viral marketing has been one of the main marketing modes. However, theoretical study of viral marketing is still lacking. This paper focuses on the problem of developing a cost-effective dynamic discount pricing strategy for a viral marketing campaign. First, based on a novel word-of-mouth propagati...
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| Izdano u: | PLoS One |
|---|---|
| Glavni autori: | , , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Public Library of Science
2018
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6310252/ https://ncbi.nlm.nih.gov/pubmed/30592727 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0208738 |
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