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A dynamic discount pricing strategy for viral marketing
Viral marketing has been one of the main marketing modes. However, theoretical study of viral marketing is still lacking. This paper focuses on the problem of developing a cost-effective dynamic discount pricing strategy for a viral marketing campaign. First, based on a novel word-of-mouth propagati...
Enregistré dans:
| Publié dans: | PLoS One |
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| Auteurs principaux: | , , , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Public Library of Science
2018
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6310252/ https://ncbi.nlm.nih.gov/pubmed/30592727 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0208738 |
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