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Price Strategies in Banking Marketing

All organizations must settle a price for the services they offer. The price for services is an important element of the marketing mix, being an important income source for the organization. The settlement of a correct price, both for the market and the competition, is a significant element for the...

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Detalhes bibliográficos
Main Authors: Iuliana Cetina, Nora Mihail
Formato: Artigo
Idioma:Inglês
Publicado em: General Association of Economists from Romania 2007-01-01
Colecção:Theoretical and Applied Economics
Assuntos:
Acesso em linha:http://www.ectap.ro/articole/178.pdf
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