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Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review
Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know littl...
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| Publicado no: | Commun Methods Meas |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6699787/ https://ncbi.nlm.nih.gov/pubmed/31428217 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2018.1483017 |
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