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Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review

Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know littl...

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Dades bibliogràfiques
Publicat a:Commun Methods Meas
Autors principals: Noar, Seth M., Bell, Trevor, Kelley, Dannielle, Barker, Joshua, Yzer, Marco
Format: Artigo
Idioma:Inglês
Publicat: 2018
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6699787/
https://ncbi.nlm.nih.gov/pubmed/31428217
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2018.1483017
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