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Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review
Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know littl...
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| Izdano u: | Commun Methods Meas |
|---|---|
| Glavni autori: | , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
2018
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6699787/ https://ncbi.nlm.nih.gov/pubmed/31428217 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2018.1483017 |
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