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Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis
Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used in health communication campaigns. However, applications of PME rely on a critical assumption – i.e., that PME is a valid indicator of the likely effectiveness of me...
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| Publicat a: | Health Commun |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2018
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6538475/ https://ncbi.nlm.nih.gov/pubmed/30482058 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2018.1547675 |
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