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Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis

Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used in health communication campaigns. However, applications of PME rely on a critical assumption – i.e., that PME is a valid indicator of the likely effectiveness of me...

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Bibliografische gegevens
Gepubliceerd in:Health Commun
Hoofdauteurs: Noar, Seth M., Barker, Joshua, Bell, Trevor, Yzer, Marco
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: 2018
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6538475/
https://ncbi.nlm.nih.gov/pubmed/30482058
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2018.1547675
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