Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Eye fixations on packaging elements are not necessarily correlated to consumer attention or positive emotions towards those elements. This study aimed to assess links between the emotional responses of consumers and the eye fixations on areas of interest (AOI) of different chocolate packaging design...

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Detalhes bibliográficos
Publicado no:Foods
Main Authors: Gunaratne, Nadeesha M., Fuentes, Sigfredo, Gunaratne, Thejani M., Torrico, Damir D., Ashman, Hollis, Francis, Caroline, Gonzalez Viejo, Claudia, Dunshea, Frank R.
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI 2019
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6679145/
https://ncbi.nlm.nih.gov/pubmed/31336908
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/foods8070253
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