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Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions

An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...

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Podrobná bibliografie
Vydáno v:J Neurosci
Hlavní autoři: Plassmann, Hilke, O'Doherty, John, Rangel, Antonio
Médium: Artigo
Jazyk:Inglês
Vydáno: Society for Neuroscience 2007
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/
https://ncbi.nlm.nih.gov/pubmed/17855612
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007
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