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Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions
An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...
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| Publicado no: | J Neurosci |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Society for Neuroscience
2007
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/ https://ncbi.nlm.nih.gov/pubmed/17855612 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007 |
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