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Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions

An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...

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書目詳細資料
發表在:J Neurosci
Main Authors: Plassmann, Hilke, O'Doherty, John, Rangel, Antonio
格式: Artigo
語言:Inglês
出版: Society for Neuroscience 2007
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/
https://ncbi.nlm.nih.gov/pubmed/17855612
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007
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