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Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions

An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...

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Bibliografiske detaljer
Udgivet i:J Neurosci
Main Authors: Plassmann, Hilke, O'Doherty, John, Rangel, Antonio
Format: Artigo
Sprog:Inglês
Udgivet: Society for Neuroscience 2007
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/
https://ncbi.nlm.nih.gov/pubmed/17855612
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007
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