A carregar...

Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions

An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Publicado no:J Neurosci
Main Authors: Plassmann, Hilke, O'Doherty, John, Rangel, Antonio
Formato: Artigo
Idioma:Inglês
Publicado em: Society for Neuroscience 2007
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/
https://ncbi.nlm.nih.gov/pubmed/17855612
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!