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Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions
An essential component of every economic transaction is a willingness-to-pay (WTP) computation in which buyers calculate the maximum amount of financial resources that they are willing to give up in exchange for the object being sold. Despite its pervasiveness, little is known about how the brain ma...
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| Udgivet i: | J Neurosci |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Society for Neuroscience
2007
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6672655/ https://ncbi.nlm.nih.gov/pubmed/17855612 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.2131-07.2007 |
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