Marketing actions can modulate neural representations of experienced pleasantness

Por Plassmann, Hilke, O'Doherty, John, Shiv, Baba, Rangel, Antonio
Publicado em 2008

Cognitive Regulation during Decision Making Shifts Behavioral Control between Ventromedial and Dorsolateral Prefrontal Value Systems

Por Hutcherson, Cendri A., Plassmann, Hilke, Gross, James J., Rangel, Antonio
Publicado em 2012

How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness

Por Schmidt, Liane, Skvortsova, Vasilisa, Kullen, Claus, Weber, Bernd, Plassmann, Hilke
Publicado no Sci Rep (2017)

Neuroanatomy of the vmPFC and dlPFC Predicts Individual Differences in Cognitive Regulation During Dietary Self-Control Across Regulation Strategies

Por Schmidt, Liane, Tusche, Anita, Manoharan, Nicolas, Hutcherson, Cendri, Hare, Todd, Plassmann, Hilke
Publicado no J Neurosci (2018)