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Marketing actions can modulate neural representations of experienced pleasantness
Despite the importance and pervasiveness of marketing, almost nothing is known about the neural mechanisms through which it affects decisions made by individuals. We propose that marketing actions, such as changes in the price of a product, can affect neural representations of experienced pleasantne...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
National Academy of Sciences
2008
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2242704/ https://ncbi.nlm.nih.gov/pubmed/18195362 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.0706929105 |
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