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The Influence of Culture on Attitudes Towards Humorous Advertising
Humor has been widely used in advertising in recent decades. Various studies found that humor could significantly improve advertising performance. However, most of these studies were conducted in a Eastern context and did not consider cultural factors. In a cross-cultural research framework, the cur...
में बचाया:
| में प्रकाशित: | Front Psychol |
|---|---|
| मुख्य लेखकों: | , , , , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Frontiers Media S.A.
2019
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6519312/ https://ncbi.nlm.nih.gov/pubmed/31139109 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.01015 |
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