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Consumer Responses to Price Disclosure in Direct-to-Consumer Pharmaceutical Advertising
This survey-based behavioral experiment was conducted to understand how consumers are likely to respond to including the drug price in any direct-to-consumer pharmaceutical advertising.
Salvato in:
| Pubblicato in: | JAMA Intern Med |
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| Autori principali: | , , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
American Medical Association
2019
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6439697/ https://ncbi.nlm.nih.gov/pubmed/30667461 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1001/jamainternmed.2018.5976 |
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