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Consumer Responses to Price Disclosure in Direct-to-Consumer Pharmaceutical Advertising
This survey-based behavioral experiment was conducted to understand how consumers are likely to respond to including the drug price in any direct-to-consumer pharmaceutical advertising.
Shranjeno v:
| izdano v: | JAMA Intern Med |
|---|---|
| Main Authors: | , , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
American Medical Association
2019
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| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6439697/ https://ncbi.nlm.nih.gov/pubmed/30667461 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1001/jamainternmed.2018.5976 |
| Oznake: |
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