Consumer Responses to Price Disclosure in Direct-to-Consumer Pharmaceutical Advertising

This survey-based behavioral experiment was conducted to understand how consumers are likely to respond to including the drug price in any direct-to-consumer pharmaceutical advertising.

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Detalhes bibliográficos
Publicado no:JAMA Intern Med
Main Authors: Garrett, Jace B., Tayler, William B., Bai, Ge, Socal, Mariana P., Trujillo, Antonio J., Anderson, Gerard F.
Formato: Artigo
Idioma:Inglês
Publicado em: American Medical Association 2019
Assuntos:
Research Letter
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6439697/
https://ncbi.nlm.nih.gov/pubmed/30667461
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1001/jamainternmed.2018.5976
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