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Direct-to-Consumer Advertising of Pharmaceuticals

Since the FDA released new guidelines on broadcast direct-to-consumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased exponentially. The impact on providers, patients and the health care system is varied and dynamic, and the rapid changes in...

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Detalhes bibliográficos
Main Authors: Gellad, Ziad F., Lyles, Kenneth W.
Formato: Artigo
Idioma:Inglês
Publicado em: 2007
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3967783/
https://ncbi.nlm.nih.gov/pubmed/17524744
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amjmed.2006.09.030
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