Effects of Televised Direct-to-Consumer Advertising for Varenicline on Prescription Dispensing in the United States, 2006–2009

INTRODUCTION: Televised direct-to-consumer advertising (DTCA) for prescription drugs is controversial, especially for tobacco cessation products such as varenicline, given safety concerns that arose only after its market approval. We aim to quantify the extent to which DTCA influenced varenicline us...

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Bibliografiske detaljer
Udgivet i:Nicotine Tob Res
Main Authors: Kim, Yoonsang, Kornfield, Rachel, Shi, Yaru, Vera, Lisa, Daubresse, Matthew, Alexander, G. Caleb, Emery, Sherry
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2016
Fag:
Original Investigation
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6407843/
https://ncbi.nlm.nih.gov/pubmed/26385926
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntv198
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