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EFFECT OF DIRECT-TO-CONSUMER ADVERTISING (DTCA) ON STATIN USE IN THE UNITED STATES
IMPORTANCE: The value of direct-to-consumer advertising (DTCA) of prescription drugs is widely debated, as is the effect of DTCA on prescription sales and health care utilization. OBJECTIVE: We examined the association between DTCA intensity for statin medications and prescription sales and choleste...
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| Publicado no: | Med Care |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5642991/ https://ncbi.nlm.nih.gov/pubmed/28598891 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1097/MLR.0000000000000752 |
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