EFFECT OF DIRECT-TO-CONSUMER ADVERTISING (DTCA) ON STATIN USE IN THE UNITED STATES

IMPORTANCE: The value of direct-to-consumer advertising (DTCA) of prescription drugs is widely debated, as is the effect of DTCA on prescription sales and health care utilization. OBJECTIVE: We examined the association between DTCA intensity for statin medications and prescription sales and choleste...

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Veröffentlicht in:Med Care
Hauptverfasser: Chang, Hsien-Yen, Murimi, Irene, Daubresse, Matthew, Qato, Dima M, Emery, Sherry L., Alexander, G. Caleb
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2017
Schlagworte:
Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5642991/
https://ncbi.nlm.nih.gov/pubmed/28598891
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1097/MLR.0000000000000752
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