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Understanding Women’s Preconception Health Goals: Audience Segmentation Strategies for a Preconception Health Campaign
This article discusses the social marketing planning process and strategies used to design a preconception health campaign, Show Your Love, launched in February 2013. Developing a social marketing strategy for preconception health is a challenging endeavor, in part because preconception health repre...
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| Udgivet i: | Soc Mar Q |
|---|---|
| Main Authors: | , , , , , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2014
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6058727/ https://ncbi.nlm.nih.gov/pubmed/30057489 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1524500414534421 |
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