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Understanding Women’s Preconception Health Goals: Audience Segmentation Strategies for a Preconception Health Campaign

This article discusses the social marketing planning process and strategies used to design a preconception health campaign, Show Your Love, launched in February 2013. Developing a social marketing strategy for preconception health is a challenging endeavor, in part because preconception health repre...

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Bibliografiske detaljer
Udgivet i:Soc Mar Q
Main Authors: Lynch, Molly, Squiers, Linda, Lewis, Megan A., Moultrie, Rebecca, Kish-Doto, Julia, Boudewyns, Vanessa, Bann, Carla, Levis, Denise M., Mitchell, Elizabeth W.
Format: Artigo
Sprog:Inglês
Udgivet: 2014
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6058727/
https://ncbi.nlm.nih.gov/pubmed/30057489
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1524500414534421
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