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Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
BACKGROUND: Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of pu...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Public Library of Science
2011
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| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3053362/ https://ncbi.nlm.nih.gov/pubmed/21423743 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0017571 |
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