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Consumers’ Perceptions of Preconception Health
PURPOSE: To inform the development of a preconception health (PCH) social marketing plan, we conducted qualitative research with prospective consumers. APPROACH: We present formative findings based on the four Ps of social marketing: product, price, promotion, and place. SETTING: We conducted focus...
Enregistré dans:
| Publié dans: | Am J Health Promot |
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| Auteurs principaux: | , , , , , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
2013
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4487640/ https://ncbi.nlm.nih.gov/pubmed/23286658 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4278/ajhp.120217-QUAL-95 |
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