Consumers’ Perceptions of Preconception Health

PURPOSE: To inform the development of a preconception health (PCH) social marketing plan, we conducted qualitative research with prospective consumers. APPROACH: We present formative findings based on the four Ps of social marketing: product, price, promotion, and place. SETTING: We conducted focus...

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Detalles Bibliográficos
Publicado en:Am J Health Promot
Main Authors: Squiers, Linda, Mitchell, Elizabeth W., Levis, Denise M., Lynch, Molly, Dolina, Suzanne, Margolis, Marjorie, Scales, Monica, Kish-Doto, Julia
Formato: Artigo
Idioma:Inglês
Publicado: 2013
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Article
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4487640/
https://ncbi.nlm.nih.gov/pubmed/23286658
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4278/ajhp.120217-QUAL-95
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