Entertainment–Education Videos as a Persuasive Tool in the Substance Use Prevention Intervention “keepin’ it REAL”

Based on social cognitive theory and narrative engagement theory, the current study examined hypothesized indirect effects of engagement with keepin’ it REAL (kiR) curriculum entertainment–education (E–E) videos on youth alcohol use via youth drug offer refusal efficacy. Students in 7th grade (N = 1...

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Bibliographic Details
Published in:Health Commun
Main Authors: Shin, YoungJu, Miller-Day, Michelle, Hecht, Michael L., Krieger, Janice L.
Format: Artigo
Language:Inglês
Published: 2017
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6050515/
https://ncbi.nlm.nih.gov/pubmed/28586239
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1321163
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